Tuesday, March 2, 2010

Laney's Story: Blue Thunder Creative Group, Inc.

Hey everyone! Today I’m posting our first small business story. It’s from Laney at Blue Thunder Creative Group, Inc. in Plainview, New York. She has some advice for us about sticking to a plan and effective networking. Thanks for contributing, Laney!

I started my business almost six years ago and just recently went through a re-branding exercise in order to offer expanded capabilities to my target audience. My advice for aspiring entrepreneurs is to have a plan and stay true to it. A plan will keep an entrepreneur grounded and allow them to measure their success and make adjustments when necessary. Another piece of advice for entrepreneurs is to really understand what networking is all about. It is NOT about exchanging business cards and expecting to get a new piece of business immediately.
Networking is about:
  • building stronger relationships with like-minded individuals who you can trust and can eventually refer,
  • growing a great network of resources that you can rely on when you need help with something, need a referral and/or need business advice,
  • helping and thinking of others if you see a news article or learn something relevant about their industry that would be valuable to them,
  • making introductions that you believe will help their business.”

To learn more about Blue Thunder Creative Group, be sure to visit the website at bluethundercreativegroup.com.

Health and happiness,

Abbey

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